Sales & Sales Management
Responsible for driving revenue growth by developing customer relationships, executing sales strategies, and leading teams to achieve performance targets.
Sales Planning
Forecasts demand and develops sales plans, targets, and strategies that align cross-functional teams and support revenue objectives.
Consumer Marketing
Focusing on building awareness and driving product demand directly to end consumers through campaigns, advertising, content, and digital channels.
Brand Marketing
Leads initiatives that build brand awareness and influence consumer behavior through targeted campaigns and strategic messaging.
Trade Marketing
Partners with retail and distribution channels to create promotions and programs that increase product visibility and drive sell-through.
Shopper Marketing
Creates strategies and in-store experiences that engage shoppers and influence purchasing decisions across the path to purchase.
E-commerce Marketing
Driving traffic, sales, and repeat customers on online platforms through your website or marketplaces.
Category Management
Uses data and insights to optimize product assortment, pricing, and placement, ensuring the category meets growth and profitability goals.
Supply Chain & Operations
Managing the end-to-end flow of products, materials, and information from suppliers through production to customers, ensuring efficient delivery and inventory management. This includes optimizing logistics, coordinating with vendors and internal teams, forecasting demand, and improving operational processes to reduce costs and meet service level commitments.
Procurement
Focusing on sourcing, negotiating, and purchasing goods and services from suppliers to meet organizational needs while optimizing cost, quality, and delivery timelines.
Data & Data Analytics
Analyze shopper behavior and performance metrics to understand what drives sales. Using these insights to optimize marketing, product strategy, and the end-to-end customer experience.
These roles turn raw data into actionable strategies that improve conversion, retention, and overall revenue.
Leadership: Director, Management, VP Level, Executive
Overseeing the strategy, performance, and growth of the entire digital business. These leaders align marketing, operations, technology, and customer experience to drive revenue, improve efficiency, and keep the organization competitive online.